Stuck in boot loop after flashing CM7 topic

Hi all, hoping this is a stupidly simple fix. I wanted to update to latest stable CM7 and so downloaded and flashed it from CWRecovery,
I also ran the factory reset, and cleared the cache.
When I boot, it shows the blue loading screen, then comes to the "Welcome to ADR6300" and reverts to the CyanogenMod7 loading screen..
Then, it keeps bouncing back and forth between these two screens until I pull the battery...