[Q] Oh no what have I done?! topic

Hi folks.
I'm in a tough situation with my sensation. Firstly I should mention that I am totally new to the cell modding scene and only heard of rooting, s-off etc a few days ago. Anyway, I was given this phone in a locked state and followed a guide on this site to root it and s-unlock it. All went well and I was able to unlock it so it would run on the network of my choice. Anyway the problem starts when I got a automatic update option to a newer version of software. I went with it and after installation I got stuck at the green on white "HTC" screen. At first I thought; "No worries,I'll just use the recovery feature to roll back to when I first installed". Whoops, no good! Entering recovery just sends me to a screen where the Android dude has a weird polygon spinning in front of him and then I get stuck at the HTC screen again. So I tried a factory reset and I get the same problem.
So basically I seem to be soft bricked with very limited options. I just want any form of android running again so if anyone can help me I'd greatly appreciate it. Let me know if you need any more details.